Count Us In (Again)! Launching the 2014 Attendance Awareness Campaign

Can we mark you “present?” America’s Promise Alliance, Attendance Works, the Campaign for Grade-Level Reading, Points of Light and United Way Worldwide invite you to join us as we launch the second year of the Attendance Awareness Campaign, which designates September as Attendance Awareness Month. Join us on April 8, 2014 at 1 p.m. ET for a free webinar to officially launch the campaign and learn how to get involved!

Last fall, more than 250 communities across the country participated in the first-ever nationwide Attendance Awareness Month and helped call attention to the importance of daily school attendance. This year we are seeking even more communities to join the effort. Register for the webinar to hear how communities like Vero Beach, Fla., took positive action on attendance and galvanized a broad coalition of civic leaders, educators, parents and youth.  

We will also unveil the latest version of the Count Us In! Toolkit, a resource designed to help you plan your Attendance Awareness Campaign involvement and enlist stakeholders who can collaborate with you. This updated version contains even more resources for making a difference in your community for Attendance Awareness Month 2014.

The start of each school year presents an important opportunity to lift up an increasingly urgent issue: too many children missing too many days of school. Literally tens of thousands of children, even those in the early grades, are chronically absent—missing nearly a month or more of school every year.  Children who are chronically absent in kindergarten and first grade are much less likely to read proficiently by the end of third grade and are more likely to have poor attendance in later grades. By middle and high school, chronic absence is a proven early warning sign that a student will not graduate on time. This is especially true for those students living in poverty, who need school the most and are sometimes attending the least.

Chronic absence is a problem we can solve when schools, families and community partners work together. Please join us!

For more information about the campaign, visit

For more information about the April 8 webinar, click here.