Count Us In! Launching Attendance Awareness Month across the nation

Did you know that missing just 10 percent of the school year in the early grades can leave many students struggling throughout elementary school? Or that by sixth grade, missing only that much school is strongly linked to course failure and even eventually dropping out of high school?  That’s just 18 days of the school year— or two to three days per month. Every school day counts, and everyone can make a difference: educators, afterschool programs, mayors, businesses, parents… really, everyone!

School attendance is essential to academic success, but too often students, parents and schools don’t realize how quickly absences, excused or unexcused, can add up to academic trouble. Chronic absence— missing just 18 days per school year— can lead to third graders unable to master reading, sixth graders failing courses and ninth graders dropping out of high school. The impact is the greatest on low-income students who lack the resources to make up for the lost time in the classroom.

Join us this September for the launch of Attendance Awareness Month throughout the United States. Rally your community around the importance of attendance and its role in academic achievement.

You can participate in Attendance Awareness Month in a variety of ways, including:

  • Organizing parent summits, letters and outreach to families
  • Arranging contests, celebrity visits and other incentives for students
  • Calling for proclamations from  mayors or superintendents
  • Developing public service announcements for national or local media
  • Advocating for improved  data tracking to identify students with at-risk attendance
  • Organizing community-wide attendance campaigns

The Attendance Awareness Campaign is organized by five national organizations: America’s Promise Alliance, Attendance Works, the Campaign for Grade-Level Reading, Civic Enterprises, and Points of Light Institute, and is supported by a growing list of organizations.

Join us for a FREE webinar to learn more about how to get involved in Attendance Awareness Month.

Count Us In! Launching Attendance Awareness Month Across the Nation


Tuesday, April 9, 2013
1:00 – 2:15pm Eastern Time
Register here by Monday, April 8:

This webinar will highlight leaders in three cities – Baltimore, Los Angeles and New York – who have rallied parents, schools, city agencies, nonprofits, businesses and elected officials in their communities to promote and improve student attendance. They will share examples of how they have improved attendance and have given thousands of students a greater opportunity to learn and succeed. The webinar will also introduce a toolkit featuring specific tactics, as well as a set of online resources, to help you reach out to your community about Attendance Awareness Month, including ideas for special events, contests, proclamations, sample news releases, public service announcements, flyers, videos and more! 


  • Hedy Chang, Director, Attendance Works
  • Debra Duardo, Interim Executive Director, Student Health & Human Services, Los Angeles Unified School District
  • Kimberly Manns, Program Director, Baltimore Campaign for Grade-Level Reading
  • Peter Goldwasser, Chief Program Officer, Office of Policy & Strategic Planning,Office of the Mayor, City of New York

For more information about Attendance Awareness Month and to sign up to receive emails about this initiative, visit