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New Campaign Will Mobilize Adults 50+ to Help Kids Thrive, a nonprofit dedicated to second acts for the greater good and an America’s Promise Alliance partner, launched a new five-year campaign today to mobilize 1 million adults over 50 to help young people thrive.

The Generation to Generation campaign seeks to provide a “ready supply of human talent” for schools and youth organizations. People over 50 often have time, talent, and experience, the group says, and want to share it with young people who need more caring adults in their lives.

“America’s Promise is all about engaging everyone in society in creating the conditions of success for every young person, and’s new campaign is leading the way with a welcome pledge to engage 1 million older adults in work to improve the lives of vulnerable youth,” said John Gomperts, president and CEO of America’s Promise. “This is just the kind of commitment that the nation needs right now.”

The campaign will partner with a host of Alliance partners, including AARP, Big Brothers Big Sisters, the Boys & Girls Club of America, the Corporation for National and Community Service, Jumpstart, the National Mentoring Partnership, Playworks, Points of Light, Share Our Strength/No Kid Hungry, and Strive for College.

The campaign’s website will allow people to find volunteer opportunities at youth-serving organizations specifically seeking those age 50+, as well as other ways for individuals and organizations to get involved.

In addition, community-wide efforts to develop intergenerational impact zones have begun in Los Angeles, San Jose, Boston, Seattle, and elsewhere. As the campaign gathers momentum,

the list of partner organizations and communities will grow.

Marc Freedman,’s CEO, said, “The campaign is a new take on an enduring idea – that societies thrive most fully when older and younger come together, not just in families but in the greater community. We’re confident that profound benefits will flow in both directions, as millions of people unite to create a better future for future generations.”

Generation to Generation promises to be a touchpoint where people from different ages, backgrounds, and social classes can come together around a common goal -- helping to fight inequality in the next generation.

For more information, click here. If your organization would like to get involved, please send a note to [email protected].