Vice President, Marketing & Digital Strategy
With more than 10 years’ experience in digital media, Stefanie Cruz is our Vice President of Marketing & Digital Strategy. As a leader of the Communications team, she leads strategy for all digital, email, social media and web properties for America’s Promise Alliance.
A native New Yorker, Stefanie joins us from AARP, where she launched a national digital campaign on behalf of AARP and the Robert Woods Johnson Foundation on the future of nursing. Prior to her work at AARP, she was Director of Digital Media for U.S. Rep. Sander Levin, wherein she built online communities to advance the Congressman’s agenda, which resulted in exponential growth in email subscribers, and won Rep. Levin’s office the 2011 and 2013 Congressional Management Foundation’s Gold Mouse Award, which honors the best websites and social media profiles on Capitol Hill.
Previously, at Sister to Sister/Hermana a Hermana, Stefanie created and implemented youth development programs for girls and women ages 13 to 21 in the Columbia Heights area of Washington, DC. The program exposed participants to art and technology through visual arts and digital media, while promoting self expression and peer education.
Stefanie is a graduate of Pepperdine University, where she earned her B.A. in Political Science and Sociology, and studied abroad in South Africa and Hong Kong. More recently, she received her Project Management Certification from the Rutgers School of Business.